Jacqueline
Hypothesis
The more famous a luxury brand's global ambassador is, the more revenue the luxury brand will make.
This hypothesis suggests that the fame of a luxury brand’s global ambassador directly influences the brand's revenue, with more famous ambassadors leading to higher sales and greater financial success for the brand.
Most Popular luxury brands
Louis Vuitton
Brand | Popularity |
Louis Vuitton | 45% |
Gucci | 45% |
Chanel | 40% |
Dior | 40% |
Burberry | 39% |
Prada | 35% |
Prada
Dior
Gucci
Chanel
Burberry
Analyses
Louis Vuitton and Gucci are the most popular brands in the US, by getting this information, we will be able to see if they are popular because of their brand ambassador, or they are only popular because of the brand image.
Change in Ambassador’s Impact on Revenue (Before vs. After)
(Revenue in million $)
(numbers of house ambassadors 2023-2024)
Analyses
This graph shows that even though some companies did not generate high revenue at the same time last year, they still increased the number of ambassadors. This indicates that brands focus on their ambassadors to boost popularity and drive sales.
Brand Value vs Brand Popularity
Analyses
This graph explains that even though the brand is very popular, its value won’t have too much impact because there are different reasons for its popularity. However, the brand’s value still depends on its product prices and designs.
Types of Celebrity Ambassadors vs brand value 2024
Size of pie chart= Brand Value
Analyses
This chart explains that ambassadors of different types, such as celebrities, can also affect a brand's value, which won’t be solely based on the number of followers.
Ambassadors with the highest followers vs revenue
(Brand Name)
(Brand Name)
(Fans in millions)
(in millions $)
Analyses
This char can prove that brands with higher values do have ambassadors with a higher number of followers,, but this still can’t prove that the brand makes more money because of their high follower ambassadors.
My hypothesis stands true. A celebrity-endorsed brand ambassador is crucial to the growth of a brand. It can drive awareness to a wider audience and especially to the audience of the celebrity further developing credibility, brand awareness, engagement, and ultimately all impact the revenue positively.